Messaging
Break competitor messaging into testable angles
A messaging template for repeated words, problem framing, proof, objections, and testable copy angles.
Best for
Use this when you need the research to stay organized
Improving your own copy after collecting competitor pages, ads, and emails.
Template structure
Copy these sections into your research doc
Save exact competitor phrases before rewriting them
The raw language you collected.
- Source
- Exact phrase
- Claim
- Proof
- Audience clue
Explain what the message is really saying
The practical interpretation.
- What they are really saying
- Why it might work
- Weak spot
- Claim to verify
Turn the message insight into your own copy test
How to use the insight without copying.
- Angle
- Where to test
- Required proof
- What success would mean
Checklist
Check this before you share the work
- Exact phrases are preserved before rewriting.
- Claims are not treated as proof.
- Messaging tests match your own offer.
- Weak spots are fair and evidence-based.
What you should do next
Fill it with sources, not guesses
Start with one competitor, paste source notes into the fields, and then use the related prompt to turn the notes into analysis.