Research planning
Plan a competitor research brief before you start
A short brief for deciding what you are researching, why, and what evidence counts.
Best for
Use this when you need the research to stay organized
Starting a focused competitor research pass before opening an AI tool.
Template structure
Copy these sections into your research doc
Name the decision this research should support
The decision this research should support.
- Decision to make
- Competitors included
- Market or category
- Time window
List the sources you will collect before asking AI
The evidence you will collect before asking AI to analyze anything.
- Website pages
- Ads
- SEO pages
- Pricing pages
- Messaging examples
Define what a useful answer must include
How the final answer should be judged.
- Confidence labels
- Unknowns
- Recommended next moves
- Verification owner
Checklist
Check this before you share the work
- One primary decision is named.
- Each competitor has at least one source type.
- The brief says what not to analyze.
- The final output must include verification notes.
What you should do next
Fill it with sources, not guesses
Start with one competitor, paste source notes into the fields, and then use the related prompt to turn the notes into analysis.